Helping a primary care practice differentiate itself and create a safe, welcoming space for patients of all genders.
After years as “Melody Women’s Health,” the brand was moving to a more inclusive model. The progressive healthcare provider wanted to drop the “women’s,” in the name and develop branding that was more inclusive. Samantha worked to determine the impact of the change on current patients, art direct a new brand identity, and develop an easy-to-navigate user experience for patients.
“Samantha was a fantastic team player. She was innovative in her thinking and helped us to create a beautiful site and brand that reflected the needs of our patient population, and the values of our organization.”
Services
Market Research & Analysis
Art Direction
Website Design & Development
Industry
Health Care
Website
melodyhealth.org
The Brief
Survey current patients and community members to determine sentiment about changing the Melody brand.
Update the brand to reflect changing patient dynamics, and develop a stand-alone website, removed from the overarching Planned Parenthood of Orange & San Bernardino Country brand.
The Plan
Hire and work with an external Market research company to conduct studies with current and potential patients.
Art direct both the creation of the new brand and a photoshoot for the website.
Design & Develop a new website with user experience and patient needs in mind.
In collaboration with: Justin Keller
The Results
Market research told us that patients wanted to know more about their providers, and wanted easy access to forms and health information. We developed the website to meet these needs, and have seen a steady uptick in patients to the Melody Health practice.
The Melody Health brand and website were completed while Samantha was employed with Planned Parenthood of Orange & San Bernardino Counties.