Streamlining a website and brand to create a better user experience for students and donors.
The Sonia & Celina Sotomayor Judicial Internship Program came to us with a dated website and a donor base that could not find the information they needed.
5K
Visitors Per Month
1,521%
YoY increase in visitors
“Double Hi did an amazing job revamping the Sonia and Celina Sotomayor Judicial Internship Program website. We wanted to make a lot of changes on a short deadline and Sam was efficient, responsive, and a pleasure to work with the entire time! Our new website looks great and really gives our organization an elevated look. Would highly recommend Sam and Double Hi.”
The Brief
With Giving Tuesday only a month away, The Sonia & Celina Sotomayor Judicial Internship Program was looking to revamp its website to increase Giving Tuesday donations and more clearly communicate the application process to program applicants.
Double Hi jumped in to develop an easy-to-use and manage website that met these goals, resulting in the most donations and applications the organization has ever received.
The Plan
With a compressed timeline and a limited budget, the goal was to simplify the design and user experience so that the desired actions and outcomes were immediately identifiable and easy to navigate. We distilled the site to the essential messages and created clear CTAs to drive Donations and Applications. The website was designed in Squarespace and the SCSJIP team was trained on how to make updates to ensure a smooth transition following launch.
The Results
SCSJIP.org launched on time and on budget. The streamlined design helped attract new donors during the Giving Tuesday drive, and applications to the program continue to increase year over year. We’re excited to the see the impact these future leaders will undoubtedly make on our world!
